World’s leading B2B sport betting services provider Kambi Group further expanded its reach into the Latin American market, thanks to its latest deal with the joint venture (JV) of Eyas Gaming and Lance.

Founded by gambling industry veterans Joe Saumarez Smith, Adam Joseph, and Michael Brady, Malta-headquartered Eyas Gaming is a comparatively new venture. The company is backed by the Gauselmann Group – a Germany-based manufacturer of land-based slots. Lance is one of the leading football media sites in the Latin American country of Brazil.

The JV created by Eyas Gaming and Lance was recently launched under brand name “Lance!Betting” in Brazil – the fifth-largest country by area and the sixth most populous country in the world. Now, the JV has partnered with Kambi to use its high-tech solutions to power up the newly-launched sports betting platform.

The deal will be beneficial to both sides. While the JV will receive Kambi’s high-tech sports betting solutions, the betting company will be able to increase its presence in the Latin American country. The newly signed agreement also represents the company’s continuous growth across the Latin American region.

Boasting more than 15 million active users per month, Lance claims to be the leading online football wagering site in Brazil. The Lance!Betting online platform is set to enhance the football betting experience for its large number of customers.

Both JV partners recognized Kambi’s sports betting technology as well as its approach as perfectly suitable to back up the platform’s operations.

Kambi Co-founder & Chief Executive Officer (CEO), Kristian Nylén, said in a statement that the latest agreement further bolstered the company’s already impressive range of partners throughout the Latin American region, including Brazil.

Commenting on the deal, “It is a pleasure to have put pen to paper on this agreement with Eyas Gaming, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own. We are excited to capitalize on the rich promise this partnership holds.”

For his part Adam Joseph, Eyas Gaming Chief Executive Officer (CEO) added that he and his team members were very pleased to have partnered with the Maltese company as they looked to deliver on their sports betting ambitions and the potential of the Lance!Betting brand in the Latin American country.

Listed on First North at Nasdaq Stockholm, Kambi has bagged several awards in the past few years, including the Global Gaming Award in 2021 and the Online Sports Betting Supplier earlier this year.