Gone are the days when parents had to depend upon on their relatives and friends to help them finding the perfect match for their children.

With the growing technology, the source of matrimonial services has shuffled between newspapers, agencies, Internet portals, and even TV.

This time, leading Indian matrimony portal - BharatMatrimony.com has entered into an alliance with Idea Cellular in a bid to offer customized matrimony services for the mobile users.

A statement released by Bharatmatrimony.Com stated that the subscribers of IDEA can now access Bharatmatrimony's services on their GRPS enabled handsets across the country.

While confirming the development, Mr. Pradeep Shrivastava (CMO, Idea Cellular) said, “With the launch of BharatMatrimony.com on the IdeaFresh portal, we are extending our mobile Internet footprint into the matrimonial segment, engaging our users with a Mobile-As-Matchmaker experience. By added focus on the regional matrimonial aspect to Idea’s version of BharatMatrimony, we are confident of making this service relevant and user-centric for a larger section of our users, across the country.”

Just by paying Rs 100 per month, any IDEA Cellular user could avail this service, and view unlimited profiles and access five contacts free of cost.

BharatMatrimony.com's services are provided through a conglomeration of fourteen regional based portals.

Apart from online matrimonial services, BharatMatrimony.com has offline publications, which includes Desi Matchmaker, an Indian Matrimonial tabloid for South Asians in USA and Vaazhkai Thunai (which means 'Life-partner').