The Securities and Exchange Board of India (SEBI) forecasted that the mutual funds industry specifically assets under management (AUM) can simply achieve USD 1-trillion.

SEBI's Executive Director K N Vaidyanathan for capital markets regulator has said this could happen within the time span of next three to five years provided the asset management companies (AMCs) become customer-centric.

He asserted that the industry needs to create new strategies and offer simple solutions to customers asserting further that MF investments should be made ‘bank deposit-like’ for a customer and as they gain confidence further turning them to ‘bank deposit plus’, he said at the ICRA MF awards.

As the total AUM of the industry stands at around Rs 6,75,377 crore at present, AMCs should directly and seriously invest in investor connect, a plan that has been entrusted to external distributors.

Vaidyanathan said, entry load is a "closed chapter" and "there isn't an economic case out there" responding to a question if there would be any countermand of the position. The earlier SEBI’s attempts in lifting the entry load were greatly opposed by the distributors.