A recent report released by the National Center for Health Statistics, part of the Centers for Disease Control and Prevention on Wednesday, revealed that kids get almost 12% of their calories from consuming fast food alone.

The report found that children eat the equivalent of a small hamburger every day, said Kristi King, a senior clinical dietitian with Texas Children's Hospital in Houston. This consumption is almost equal to the kind found in a McDonald's Happy Meal.

Sandra Hassink, president of the American Academy of Pediatrics, said savvy marketing, such as advertising the food with cartoon characters and including toys with meals attracts more and more kids.

Hassink said it is very well-advertized and the marketing techniques adopted by such fast food giants are showing great results.

The report has found that teens tend to consume more fast food than smaller children. Adolescents with ages between 12 to 19 years old got 17% of their calories from fast food in 2010-2011, as compared with 9% of children ages 2 to 11 years old, the report found.

According to a CDC report in 2013, adults got about 11% of their calories from fast food 2007-2010. Dietitian Bonnie Taub-Dix, owner of BetterThanDieting.com, said, "Families eat (at fast-food restaurants) for a lot of reasons. It tastes good, it's convenient and the price is right".

In most of the cases, it was found that children who eat a lot of fast food tend to consume more calories but have a nutritionally poorer diet as compared with other kids, the report said.