In a new facial mapping study, UK-based contributors were asked to put together the composite of the most attractive facial features using computer e-fit software.

Generally, the EFIT-V PhotoFit programme is being used by British police to come up with the faces of wanted criminals. The programme took into account factors like the thickness of lips, nose length, width and hairline.

The composite was then assessed by another 100 people who rated the images for attractiveness. Study's lead researcher Dr. Chris Solomon, a world expert in facial mapping, compiled the findings to come up with the images.

Dr. Solomon affirmed that the two-month long University of Kent study has come up with interesting results with regard to what Britons think about beauty. He said a study in Asia or Africa would have provided different results and the current study is with regard to those living in the UK.

Samsung commissioned the study, which revealed differences between men's and women's perceptions of ideal beauty. Dr. Solomon was of the view that for the male face of beauty, women had a more feminine face than men.

"Women rate a softer jaw-line, slimmer face, fuller lips and clean-shaven look as the most attractive, compared to the more masculine appearance that is considered the most attractive by men", said Dr. Solomon.

However, men perceived a more masculine appearance as more attractive. In fact, women think females with full lips, slim faces and larger eyes are the most attractive and more than the male population.