SeaWorld organized #AskSeaWorld question and answer session with an aim to that people will ask them question about the care of orcas and also the campaign will help them revive their image. But the campaign proved to be a disaster for SeaWorld.

SeaWorld has alleged that its campaign was spoiled by animal rights advocates. Animal rights organisation PETA was among the first ones to attack the hashtag. It asked questions including why SeaWorld is still open and it also questioned their treatment of their orcas.

Elisa Allen, Associate Director of PETA, said, “Caring people everywhere jumped at the opportunity to ask the 'abusement park' why it continues to imprison orcas in tiny chlorinated tanks, forcing them to perform ridiculous tricks for food”.

Allen said that SeaWorld should do the right thing and release its captive orcas to coastal sanctuaries, where visitors can watch them. When they will be in the coastal sanctuaries then these animals will be able to swim in wide-open spaces rather than being in tanks at SeaWorld.

Due to the 2013 documentary Blackfish, SeaWorld witnessed a decline in ticket sales. SeaWorld said that the social media campaign was designed to eliminate all the misinformation present in the film and would help in reviving its corporate image.

The company launched the campaign through Twitter and thousands of negative tweets came from critics of the company, individuals and animal rights organizations. SeaWorld said that many animal rights activists and most notably PETA did not let the real questions to be answered.

As per the company, around 70% of the questions so far being asked have come from PETA and other animal rights groups. In fact, Sea World has also said that there were ‘trolls’ on their campaign.