The arm of the South Korea based Samsung Electronics – Samsung India has today launched Samsung’s new series of energy-efficient LED technology-based televisions in the Indian Market. Samsung India has rolled out three series of LED TVs, along with five series of LCD TVs and two series of plasma TVs.

Samsung’s LED televisions using low electricity and containing no mercury are environment-friendly products. Based on LED technology, these televisions use LED (light emitting diodes) in the panels, in comparison with LCD TVs based on normal liquid crystal display technology. Samsung’s LED televisions are expensive products, with price ranging from Rs 1.25 lakh to Rs 3.5 lakh.

Additionally, Samsung India has also rolled out a range of LCD TVs and Plasma TVs, in the price range of Rs 17,000-1.7 lakh and Rs 59,000-1.35 lakh, respectively.

Speaking at the launch, Samsung President and CEO (South- West Asia) Jung Soo Shin said, "We are proud to be contributing to and leading this turning point in TV evolution globally and in India by simultaneously introducing Samsung LED TVs in different markets all over the world.”

Samsung India Deputy Managing Director R Zutshi said, "We are expecting our LED TV volumes to be 10 per cent of our flat panel TV volumes this year."

Samsung India is aiming to sell six lakh units of flat panel TVs in India during 2009. The market of LED TVs is expected to grow, with the companies, such as LG, Panasonic and TCL are readying to bring out LED TVs in the domestic market. According to analysts, the market penetration rate of LED TVs can grow up to 11 percent by 2012.

The panel research agency WitsView's survey says that the global LCD TV output of 2009 is expected to reach 114 million in 2009. According to LEDinside, the global LED TV market penetration rate of 2009 is expected to be around 2 percent, with larger size high end LED TVs playing a major role in the market.