Johannesburg - The advertisements began in local media at the weekend. "The Champions are coming," they say. Come watch Brazil for only 70 rand.
In seven months' time, some of the greatest footballing nations will descend on South Africa for the June 14-28 Confederations Cup, an eight-country tournament held every four years in the World Cup host nation a year before the world's most-watched sporting event.
The United States, Brazil, Spain, Iraq, Egypt and New Zealand - champions of their regions - and World Cup holders Italy and host nation South Africa will battle it out for the title of Champion of Champions in a tournament seen mainly as a dry run for 2010.