Full House Resorts has appointed seasoned gaming executive Brandon Lenssen as the new vice president and general manager of its Chamonix Casino Hotel in Cripple Creek, Colorado. With nearly three decades of industry experience, Lenssen is set to lead the casino’s operations, bringing his expertise in data-driven strategies, customer engagement, and operational efficiency. His appointment aligns with Full House Resorts' broader vision of establishing Chamonix as a premier gaming and entertainment destination. As part of his compensation package, Lenssen will receive an inducement equity award of 24,213 restricted shares, which will vest over a three-year period.

Full House Resorts Strengthens Leadership at Chamonix Casino

Strategic Appointment: Full House Resorts has strategically selected Brandon Lenssen to oversee operations at Chamonix Casino Hotel, reinforcing its commitment to delivering a world-class gaming experience.
Gaming Industry Veteran: With nearly 30 years of experience, Lenssen has worked across multiple gaming corporations, excelling in casino management, operations strategy, and player engagement.
Regulatory Approval Pending: The appointment remains subject to customary gaming regulatory approvals, a standard procedure for executive-level hires in the gaming sector.
This leadership move is part of Full House Resorts' long-term strategy to position Chamonix as a premier entertainment hub in Colorado.

Lenssen’s Extensive Experience in the Gaming Industry

Vice President and General Manager at Quick Custom Intelligence: In his previous role, Lenssen led data-driven strategies for casino performance optimization, strengthening marketing efforts and player engagement.
Leadership at Bally’s Black Hawk: As vice president and general manager, he managed three casino properties in the Denver metropolitan area, spearheading technological upgrades and operational enhancements.
Successful Slot Integration Initiative: Lenssen played a critical role in collaborating with regulatory bodies and B2B slot providers to implement a TITO (Ticket-In, Ticket-Out) ticketing system, streamlining operations and improving customer convenience.
Prior Experience at VizExplorer and Isle Casino Black Hawk: Earlier in his career, Lenssen served as a gaming analyst and later as a senior director of casino operations, honing his expertise in casino analytics and revenue optimization.
With this vast experience, Lenssen is well-equipped to drive Chamonix Casino’s growth and operational success.

Inducement Equity Award to Align Lenssen’s Interests with Company Growth

24,213 Restricted Shares Granted: Full House Resorts' board of directors has approved an equity incentive package for Lenssen, consisting of 24,213 restricted shares.
Three-Year Vesting Period: The shares will vest in equal installments on March 10, 2026, 2027, and 2028, aligning Lenssen’s performance incentives with the long-term success of Chamonix Casino.
Not Part of 2015 Equity Incentive Plan: This award is separate from Full House Resorts’ 2015 Equity Incentive Plan, signifying a unique offering designed to attract high-caliber talent.
The structured equity plan ensures Lenssen remains invested in the long-term prosperity of Chamonix Casino.

Lenssen’s Vision: Transforming Chamonix Casino into a Premier Destination

Commitment to Excellence: In his first official statement, Lenssen expressed enthusiasm about leading the Chamonix team and driving meaningful operational improvements.
Enhancing Guest Experience: He emphasized plans to bolster customer satisfaction through innovative service enhancements and efficiency improvements.
A Data-Driven Approach: Lenssen aims to leverage advanced analytics and strategic insights to maximize Chamonix’s revenue potential and competitive positioning.
His leadership will be instrumental in elevating Chamonix’s reputation within Colorado’s growing gaming sector.

Chamonix Casino’s Growth Strategy Under Full House Resorts

Expanding Market Presence: Full House Resorts has made significant investments in the Chamonix Casino Hotel, positioning it as a top-tier gaming and entertainment venue.
Attracting High-Profile Talent: The hiring of an executive with Lenssen’s expertise underscores the company’s commitment to operational excellence and strategic growth.
Competing in Colorado’s Gaming Industry: With increased competition in Colorado’s gaming sector, Full House Resorts is focused on differentiating Chamonix through superior service, gaming options, and guest experiences.
Lenssen’s appointment marks a pivotal moment in Chamonix Casino’s evolution, as the property seeks to establish itself as a premier destination in the region.