The Hindustan Unilever Limited's (HUL) stock has declined drastically by nearly 7 per cent in two days. The drop in stock valuation has created concerns for the investors.

The intra day dealing price of the company has also moved back by 3 per cent to Rs. 222, according to latest figures. This was the lowest figure in last 52 weeks.

The company has accepted that the fresh price war in the detergent category has pulled the prices down. HUL is now dealing with a huge price war by its competitors.

According to market reports, companies like Procter & Gamble have become threat for the Hindustan Unilever dominancy in detergent market. It has emerged as the main competitor of HUL by providing consumers some better offers with relatively lesser price.

P&G is offering 25 per cent more in weight for its "'Tide Naturals" with a lower price as compared to the other players. The consumers are getting additional 50 grams for a 250-gram pack and 100 gram extra for a 400-gram pack of Tide Naturals at the same old price.

HUL has brands like RIN, Surf excel, Sunlight and Wheel in its product line in the detergent segment.

What will be HUL's stand to recoup the market is to going to come out soon.