The mobile media company- Affle, has unveiled its unique Smartphone messaging product in the international market including India.

The product is named Pinch and aims to access a variety of locations based value services for its users including finding friends and messaging them. It is also an interesting mix of iMessenger, iContacts and iLocation Sense services enabling smartphone users to message their friends with rich animations, pictures, emoticons and push notifications.

The USP of the product is that through the pinch the users can send messages over data across platforms without incurring any SMS/MMS charges.

As Anuj Khanna, CEO, Affle said in a statement that the company’s dedicated R&D teams on smartphones has worked on delivering the best messaging experiences to its users and pinch is an addition to it.

Even the company is quite confident of the success of the product and aims to replicate the success of sms in last ten years.