Google has strengthened its grip in the online video market with its latest acquisition, Episodic.

This move comes in with a close call from Google where the search giant has acquired online video platform which will work in close unison with Google's popular YouTube video service, enabling users with a better quality of service.

Episodic which is a popular name for the US based online video platform used for broadcasting live and on-demand video to the web or any web-enabled device. The venture was initiated by Noam Lovinsky and Matias Cudich.

Prior to the deal, it was the blog of the co-founders that illustrated the probable merging with the search giant in order to sync Episodic's technology with that of YouTube for delivering an innovative video platform. The present situation will permit the employees to work for Google, without hampering the quality of service.

Although the company has stopped taking new customers, but permits new users to register on the website so that they can be contacted once the acquisition process is over.