After making its presence felt in the scooters category, the UV major has recently said that it has finalized the plans to launch Motorcycles in the country as well.

Moreover, the company has recently rolled out the teaser campaign for the launch of the motorcycles as well. As the ad film is shot in the world renowned Vallelunga Moto GP race track in Rome, the TVS gives a lot of international feel to the commercial. As the ad starts a rider is shown driving a sports bike (the Mahindra 300cc bike) and display message appears – tested in Italy, coming to India, showing the mahindra logo at the end.

The company has said that the campaign will hit the TV screens in the coming few days and it is expected to create the buzz about the entry of the company into the motorcycle segment.

To ensure that everything goes as per plan, the ad was directed by Andrea Ranalli who is renowned for his work on European Moto GP circuits. While the recently announced TVC does not give much details about the product but leaves the viewer with a feel of hi-tech and superior engineering image of the product.