France passes bill aimed at banning use of super skinny fashion models

On Thursday, France passed a bill aiming at prohibiting the use of super skinny models in the fashion industry. Under the bill, the models will have to obtain a medical approval by doctors to work in the industry.

The French National Assembly’s passed law wants models to visit a doctor, and asks for photographs that have been edited to change the appearance of a model to carry a caption that indicates the alteration. BBC News reported that the aim of the law is to do away with the use of ‘excessively thin’ models.

The new law has also been planned to make a positive contribution to public health. Modeling agencies that don’t obey the new law, requiring models to see a doctor for employment eligibility may be fined $81,000. Modeling agencies’ non-complying executives could also spend six months in prison.

Under the law, photographs carried by magazines and for advertising purposes that have been edited to change a model’s physical appearance have to carry a caption mentioning the alteration. Advertisers that don’t follow the latest regulation will either have to pay 30% of the production costs for the advertisement as fine or a flat fee of only over $40,000.

Similar laws exist in Spain, Israel, and Italy. Every year, Anorexia affects between 30,000 and 40,000 people in France, and teenagers are the most badly affected ones. Nine in ten of the effected ones are women.

As per an initial proposed draft of the law, doctors were required to determine if models could work, on the basis of their Body Mass Index (BMI). However, following modeling agencies and the fashion industry’s protests and lobbying, the law now asks doctors to decide employment eligibility on the basis of a combination of weight, age and overall body shape.