Finally, AdMob is legally with Google, FTC
After much hullaballoo over the acquisition over the matter Google finally has laid hands on of mobile advertising company AdMob, as approved by the Federal Trade Commission.
The company blog post stated that it has officially completed the acquisition, and is looking ahead to work in sync with the AdMob team to develop new and better products.
Vice President of Product Management team, Susan Wojcicki, stated: “It’s clear that mobile advertising is growing fast with lots of businesses innovating at great speed. Every day, marketers are looking to take advantage of the mobile-specific capabilities, extended reach, great returns and value that mobile advertising provides.”
This deal will enable to strengthen a firmer grip on advertising, this time the difference being mobile advertising will be promoted as a core part of product marketing.
And this move shall dig significant revenue in the process via providing better cutting-edge advertisements.