Panaji, May 24 : In a bid to shore up its market share in the two-wheeler segment, Japanese auto major Yamaha's Indian subsidiary launched Friday a new variant of its automatic scooter Ray.
According to the company, Ray Z has been developed to target young male users between 16-22 years with the concept of "aggressive sporty design" priced at Rs. 48,555 (ex-showroom New Delhi).
The new variant comes a year after the launch of the initial "Ray" model which was developed to target young women. However, Yamaha felt the need to launch a sporty scooter for boys to expand and increase sales in India.
The Indian unit of Japanese Two-wheeler maker, India Yamaha Motor (IYM) reported an increase of 20.50 per cent in total sales during the month of March.
The company said that its sales increased 20.50 per cent to 50,473 units during the month compared to the same month of the previous year. It said in a statement that it had sold a total of 41,886 units in March of 2012. The statement also said that its domestic sales increased 20 per cent to 35,782 units compared to 29,819 units recorded in the same month of the previous year.
The Indian Unit of Japanese two-wheeler manufacturer, Yamaha Motor has said that it will now offer its FZ, FZ-S and Fazer motorcycle models in new colour schemes for 2013.
The customers in India will now be able to buy the three models in black, blue and red with revised graphics on the fuel tank. The FZ-S model will come with an additional golden paint scheme while the Fazer will have one additional shade of red colour. The changes made to the popular FZ-range are only cosmetic and no modification have been made to the appearances.
Automotive giant, Yamaha Motor has announced the launch of the first driving trainingprogram meant for ladies in India.
The company announced the launch of Yamaha Female Riding Training Program (YFRT) in the southern city of Chennai. Yamaha had entered the Indian scooter market with the launch of Ray in September 2012. Ray is targeted at young urban women in the country.
Chennai, Jan 4 : Hoping to sell around one million two-wheelers by 2015, India Yamaha Motor Pvt Ltd expects its scooters to contribute a major share in that, a senior company official said Friday.
"Nearly 40 percent of the one million units will be from two-wheelers. The scooter segment is growing at around 20 percent per annum while the two-wheeler segment is growing at 11 percent," Roy Kurian, national business head - sales, told reporters here.
Two-wheeler manufacturer Yamaha's recently introduced scooter "the Ray" targets at young working women and college students.
Priced at Rs. 46,000, the Ray will be available in a range of cooler shades to pick from, including the Purple-pastel dual-tone version which looks more appealing to the fair sex
The Yamaha Ray is powered by an 113cc engine that promises to deliver a mileage of 45 kilometers per litre.
India Yamaha Motor (IYM), a division of Japan-based two-wheeler company Yamaha Motor Co., aims to increase sales of its two-wheelers in the country to two million (20 lakh) units in 2016 and subsequently to 2.8 million (28 lakh) units in 2018, a top company official has announced.
Speaking at the launch of the company’s new scooter, the Yamaha Ray, in Hyderabad, IYM CEO & Managing Director Hiroyuki Suzuki said that the company would erect a new manufacturing plant in Chennai, which would production capacity, helping the company in achieving sales of 1 million units in 2014.
Tamil Nadu Chief Minister Jayalalithaa signed MoU with give different companies to speed up the process of setting up production facities near Chennai. Considered as auto hub of India, Chennai will greatly benefit from the current move.
Ashok Leyland-Nissan Motor Company joint venture will invest nearly Rs 4500 crore to setup commercial vehicle manufacturing facility. Yamaha will have its biggest facility in Chennai to manufacture scooters.
Japanese two-wheeler maker, Yamaha has said that it is planning to invest a about Rs 1,500 crore over the next five years for setting up a new plant in the southern state of Tamil Nadu in India.
India Yamaha Motor (IYM), the company's wholly owned subsidiary, will begin production in the new production facility in 2014. The plant, which will be located at the industrial park in Vallam Vadagal near Chennai, will have an initial capacity to build 4 lakh units and will be expanded to 18 lakh units by 2018.
New Delhi, June 1: Prompted by new product offerings and marketing initiatives, two-wheeler manufacturer Yamaha Motor's Indian subsidiary Wednesday reported a domestic sales growth of 59 percent in May as compared to the like period in 2010.
"India Yamaha Motor has registered a growth of 58.7 percent in its domestic market for May 2011, with a sale of 27,959 units as compared to 17,614 units sold last year," the company said in a statement.
Economic Times-ZigWheels Car and Bike awards were organized in Mumbai on January 21. Car of the year award was given to Ford Figo whereas the best motor bike of the year award goes to Yamaha SZ-X. Ford Figo has earned three awards including the ZigWheels .com Viewers Choice car. Hero Honda had won the bike manufacturer of the year for the consecutive second year.
The Indian subsidiary of the Japanese two-wheeler major, Yamaha has been able to make a perfect comeback in the Indian market so far. With the launch of products like R15, FZ16 and FZ-S, the company hit the right chords of the Indian consumer.
In fact, continuing its growth story in the domestic circuit, the company has been able to file a growth of 30% in units sold for the month of August 2010. For the record, the company sold close to 30,450 units in the month of August 2010, way up as compared to the 23,466 units sold by the Japanese auto major in August 2009.
Auto financing company, Bussan Auto Finance India has said that it is targeting to achieve a sale of Rs.100 crore through Yamaha Motor alone. This will be in the field of providing loans to the customers as well as the dealers.
All of them will be in some form or the other related to Yamaha.
Talking to a private news agency, PTI, Bussan Auto Finance (BAF) India's Chairman and Managing Director Kota Odagiri told, "We have already financed Rs 100 crore in the last two fiscals. We will finance another Rs 100 crore of Yamaha customers this fiscal."
The Indian subsidiary of the Japanese two-wheeler manufacturer has recently announced more offering under its portfolio for the consumer. In fact, the company through its brand ambassador John Abraham has recently launched three bikes for the Indian market.
While the products are named SZ, SZ-X and YBR 125, it is to be mentioned here that the price bracket in which three models comes is between Rs 47,000 and 52,000.
In fact, it is believed that the new models will drive the sales of the Japanese company in the Indian market for the months to come.
The Indian subsidiary of the Japanese two-wheeler major, Yamaha has been able to make a substantial place for itself in the Indian market after it made a comeback.
In fact, the company has been able to clock a 30% growth in its volumes for the month of July.
Experts are supporting the fact that as the growth is backed by impressive product lineup; India Yamaha Motor is all set to drive on the next path of growth in the domestic circuit.
After making its presence in the urban parts of the country with the premium offerings, Yamaha has recently turned towards the rural parts of the country to gain future growth for the company. Notably, its products in the premium segment like the R15 and the FZ series have received an overwhelming response from the customers in the premium segment.
However, after it launched the YBR 110 in the Indian market, experts are of a view that this Japanese two-wheeler major has also decided to turn towards the rural areas to generate future growth for the company.
After gaining instant ground in the urban regions of the country, Yamaha India now has bullish plans to go aggressive in the rural areas. After starting its new plan with the launch of the YBR 110, the company now plans to launch more models in the affordable price range .
India Yamaha Motor's National Business Head Pankaj Dubey told reporters, the Company is very strong in the Tier-I and Tier-II cities and it is now planning aggressive launches to dominate the Tier-III cities as well.
There is no denying that its comeback in the domestic automotive circuit has been one of the perfect comebacks that one has made so far in the Indian market.
However, the company is still very much focused to gain more ground to make its presence felt in all parts of the country. The company has filed a growth of 42% in sales during the month of April 2010 as compared to the April last year. It may be noted here that the company sold 24960 units in April 2010 that were way up against the 17576 units sold in April last year.
After making a lot of noise in the domestic circuit with its R15 and the FZ series in the premium segment of the Indian two-wheelers, Yamaha India, a 100 per cent subsidiary of Japan's Yamaha Motor Corporation is aiming for a double digit market share in the current financial year.
India Yamaha Motor Zonal Business Head (South) Roy Kurian recently said that the company is looking at achieving a double digit market share in the Indian market by end of FY 2011. In fact, experts believe that the 10% target is mainly backed by the recently launched YBR 110, apart from the offerings that the company has in the premium segment.
After gaining a lot of ground in the premium segment, the automotive company has also made its presence felt in the entry-level segment with the latest offering YBR110.
However, that doesn't mean that the Japanese two-wheeler maker is getting complacent about its plans for the premium segment by any means as the company has recently done a makeover in the two most popular products in the segment - FZ16 and FZ-S.
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