Chrysler Group LLC is apparently banking on its redesigned line of 2013 Ram 1500 pickup trucks to gain some ground on market leaders Ford F-150 and General Motors’ Chevrolet Silverado, especially since the new Ram 1500 lineup will boast better fuel economy and will be a moderate 1 percent pricier than the vehicle’s 2012 models.
According to the reviews of the analysts who have tested the new Ram 1500 lineup, the redesigned Chrysler pickups feature increased use of technology and are lighter in weight, in addition to the regular pickup truck marketing points like power and towing capability.
The first models of the new redesigned Ram 1500 will hit the markets in October, and will chiefly feature the new Pentastar V-6 with the TorqueFlite 8 transmission, along with the Hemi 5.7-liter V-8 as well as the Hemi 4.7-liter V-8 with six-speed transmission.
Though there will also be a Ram 1500 eight-speed transmission option with Hemi, and also a new 149.5-inch wheelbase crew-cab Ram, these models will not be available until next year.
As per a Chrysler announcement, the cost of the base model of the new Ram 1500 will be $23,585, including destination charges; with the high-end crew-cab model of the lineup to be priced at $48,415.
About Chrysler’s key aim behind the new Ram 1500 lineup, IHS Automotive’s auto analyst Aaron Bragman said: "Chrysler's goal is not to have a segment leader. Its goal is to make quite a bit of money, as all pickups do, and it does that quite well."
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