Since 1979, China was having one-child policy and last month only, it has taken off that requirement. This can act as a golden opportunity for many brands and especially for those dealing in children’s market. They need to come up with interesting strategies, as consumer base is expected to get double in the next few years.

In March, the new policy of two children will get active with an aim to handle the economic burden levied by ageing population of China along with other social challenges. As per a Credit Suisse survey, the new policy will prove quite exciting for brands.

As per their estimations, new babies from 2017 could lead to an additional 120 billion yuan to 240 billion yuan (US$38 billion) in consumer spending yearly. Ernest Tan, national chair of Edelman China’s consumer marketing practice, was quick in pointing out that nothing can be said in concrete about the effects of the new policy as the past easing of the one-child policy has not brought to a noted economic growth.

Tan affirmed, “Families are under continued pressure to give their child the best they can offer. Although the growth in population might be minimal, the baby product industry is expecting greater demand”.

In order to attract consumers, there will be need to have some exciting PR strategies. Consumers these days are more sophisticated and keep a keen sense to know the reason behind the motivation of brands. Therefore, there is lot on the part of companies to do to get noticed.