Comedy looks to be the flavor of the day on the television screen.

Accompanying the victory of SAB TV, thanks to high TRPs produced by its popular shows like 'Tarak Mehta Ka Ultah Chasma', the silent comedy 'Gutur Gu' and the recently started 'Papad Pol', a new channel by Sri Adhikari Brothers guarantees a taste for every season and laughters without any reason.

Lots of enjoyment and melody is the premise of 'Mastiii', the new fun channel from the house of Sri Adhikari Brothers, which went on air recently.

Accordsing to sources, Mastiii will focus on music and comedy.

Mr. Markand Adhikari, vice president and managing director of the SAB Group, stated, "We conceptualised Mastii as an electronic radio where people can tune in any time of the day for a dose of unadulterated fun. It offers 24 hours of non-stop music and comedy."

"The idea behind bringing this channel was entertainment... but more than was to see that people have fun," Gautam Adhikari, chairman and creative director of SAB Group. (With Inputs from Agencies)