Los Angeles, June 21 : Singer-songwriter Adam Levine, who has unveiled a new fragrance, says he always wanted the scent to be unique.

"You don't want to be alarmed by a scent. You want it to be alluring or mysterious in some way. You want something that's uniquely your own," eonline. com quoted Levine as saying.

“The Voice” judge unveiled the fragrance with a video directed by Travis Schneider. (IANS)