Zee Entertainment Enterprises (formerly known as Zee Tele) can be bought for intraday trading. The stock is looking technically strong. If the markets remain strong, the stock can touch Rs 335. If the things go good, the stock can even touch levels of Rs 344 in intraday. The stop loss for Zee for intraday is Rs 320.

Zee Entertainment gained 6.9% in Wednesday’s trading session. The stock touched a high of Rs 335 yesterday and closed at Rs 327. The stock is trading at a P/E of 52. Zee has touched a 52-week high of Rs 410.

Apurva Shah, VP & HOR from Prabhudas Lilladher is positive on Zee Entertainment in long term. The company has strong fundamentals and the stock price has been stable in recent sessions.