London, Apr 10 : American Apparel bosses have asked filmmaker Woody Allen to prove that he can still command a price of 10 million dollars for appearing in commercials.

The ‘Match Point’ director had filed a lawsuit against the clothing giants last year, and claimed that they used his likeness on billboards without his consent.

In the adverts across New York and Los Angeles, he was depicted dressed as a rabbi.

Allen claimed that his price for appearing in a commercial usually started at 10 million dollars.

But bosses at the company are now demanding the legendary filmmaker to prove it in court.

In papers filed at Manhattan Federal Court, lawyers for the clothing company''s boss Dov Charney have asked for records to show that Allen can still command a "premium price" for his endorsement of products.

"We believe that Mr Allen''s popularity has decreased significantly, especially in light of the scandals he''s been associated with,” the Daily Express quoted lawyer Stuart Slotnick as telling New York Post,

He added: "We believe that he greatly overvalues the worth of his endorsement - if he can get one." (ANI)