myHQ by ANAROCK, India's premier marketplace for flexible workspace solutions, has announced a strategic alliance with WeWork India, a leading provider of flexible workspaces. This partnership appoints myHQ as the exclusive technology, marketing, and sales partner for WeWork India’s day pass, conference room bookings, and Virtual Office products. Users can book these services through either the myHQ platform or WeWork’s platform, with myHQ handling the transaction process.

This collaboration is poised to revolutionize the Indian workspace landscape, enhancing flexibility and innovation. WeWork On-demand, introduced in 2020, allows individuals and enterprises to book day passes and bundles at over 40 locations, with access to various conference rooms available by the hour. Additionally, the Virtual Office solution offers businesses a prestigious address, enabling expansion without significant overhead costs.

Utkarsh Kawatra, Co-founder & CEO of myHQ by ANAROCK, highlighted that this partnership complements the existing 1,000+ flexible workspace brands on their platform, providing unmatched flexibility and convenience to users nationwide. He emphasized the exclusivity of this mandate, a first in the industry, and expressed optimism about securing more such mandates, aiming to become the go-to platform for all flexible workspace needs, catering to a wide range of budgets.

Karan Virwani, CEO of WeWork India, expressed enthusiasm for the partnership, anticipating that the collaboration will enhance their Virtual Office and On-demand services. He noted that flexible workspaces have fundamentally changed work dynamics in India, and this partnership will expand their reach and deliver exceptional value to members, offering a seamless experience to professionals across the country.

This strategic partnership arrives at a time of unprecedented demand for flexible work arrangements, driven by a surge in professionals seeking adaptable workspace solutions. According to myHQ by ANAROCK’s report, freelancers, remote working professionals, and hybrid teams are major growth drivers for the On-demand business. The report highlights that approximately 4 million freelancers across creative, tech, and consulting fields find flexi day passes an attractive option. As India is projected to have 350 million gig jobs by 2025 and a freelance workforce of 23.5 million by 2030, on-demand coworking spaces present the most viable and flexible workspace solution for the country’s burgeoning gig economy.