TVS Motor April Sales Up 4.81%; To Roll Out Two Limited Edition Scooters Soon

In keeping with its decision to launch seasonal limited versions each year, TVS MotorIndia's third biggest motorcycle maker TVS Motor Co Ltd has signed up with the All-England Lawn Tennis Club (AELTC) as a licensee to introduce two limited edition scooters, which will be inspired by the spirit of Wimbledon, by June 2008.

These scooters will appeal to women with a liking for Sports and will be introduced to coincide with forthcoming Wimbledon season.

TVS Motor said it aims to strengthen its premium segment with the launch of the fuel injection variant of the Apache RTR.

The company release said, “Innovative technology, elegant design and excellent ride dynamics make the Apache RTR EFI a new showcase of technology,.”

The release also said that it will be the first time that the company is offering fuel injection technology in the 160 cc category.

Meanwhile, the company ended 13-month drop in sales by recording 4.81% growth in two-wheeler sales during the last month (April 2008). The company sold 109,937 units as against 104,893 units sold during the corresponding period of the last year.

During the same month, the company's motorcycle sales reached 58,202 units, as against 53,499 units in April 2007. In the scooter section, TVS Scooty posted sales of 19,034 units in April 2008, up from 18,798 units in the corresponding period the previous year.

Exports grew nearly 41% to 10,213 units in April 2008 compared with 7,231 units sold in prior year period.

Following the announcement, the shares of TVS Motor (at 1:37 pm) gained 5.9%, to trade at Rs 45.70 on the Bombay Stock Exchange (BSE).

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