Wednesday saw TiVo, a maker of digital video recording devices making an announcement that it is entering in partnership with “Entertainment Weekly.”

An official statement from the company said that the partnership is to “reinvent how TV fans in print and online connect with their favorite shows.”

The television shows termed as “Entertainment Weekly” “What to Watch” TV recommendations, will automatically be recorded by the TiVo devices under the agreement.

The users of TiVo will also get an advantage to download and view EW.com content like the “Ausiello TV,” “Idolatry” and “Just a Minute” shows.  The information on how to sign up will soon be marketed by “Entertainment Weekly” and TiVo, and the service is expected to be launched by the end of this year.

“We are pleased to have an opportunity to work with one of the most respected entertainment brands to help change the dynamic of how a franchise like 'Entertainment Weekly' and the TV world can be combined to create a whole new level of service for the reader and the viewer. TiVo is all about providing easy solutions so that television viewing can be molded to an individual's lifestyle, and 'Entertainment Weekly's' development of this complete solution for its readers is just what TiVo stands for,” Tom Rogers, TiVo CEO and president, reported through a statement.