The joint venture of the Japan’s Sony Corporation and the Sweden’s telecommunications company Ericsson – Sony Ericsson showcased its entire product lineup at Pepcom’s MobileFocus trade-show, at CTIA (Cellular Telephone Industries Association) convention, in Las Vegas.

Mobile major Sony Ericsson has got another reason to be back in the news. The mobile company, in collaboration with Zapak.com and Microsoft XBOX 360 launched its first gaming handset ‘F305’.

Speaking on this, Sony Ericsson General Manager Sudhin Mathur said, “The F305, which has the motion sensor technology, is the first gaming phone from the stable.”

The new mobile costs Rs 8,995.

Mathur also pointed out that the company in the coming years would launch more gaming handsets. The company already has its Walkman and Cybershot range for the music and imaging segment.

Gaming majors including Sony Ericsson, Zapak.com and Microsoft Xbox 360, on Thursday, have come together to launch World Gaming Day across the globe.

The World Gaming Day is scheduled to take place on 12th February 2009.

Indian market of late has become an important part of all tech majors so the three are pursuing this first of its kind global initiative from India.
 
With the aim to take gaming to a new height, the trio would jointly promote the initiative across media.

The latest by Sony Ericsson India, the C905 Cyber-shot phone featuring an 8.1 mega pixel camera has been launched by the company in the nation. A 4-inch

scratch-resistant display 240x320 pixel 262,144 color TFT screen, Wi-Fi connectivity, Bluetooth, FM radio RDS and 2 GB Memory Stick Micro (M2) are the exciting features

of C905 Cyber-shot. Furthermore, it also boats GPS capability with geo-tagging photos, media player with support for MP3, TV-Out Cable ITC-60 to double up as a TV box,

Thursday witnessed the launch of touch-screen smartphone, ‘Xperia X1’, by Sony Ericson, a 50:50 joint venture between Sony and Ericsson. Carrying a price tag of Rs 44,500, the latest smartphone is equipped with lots of multimedia features. It is basically aimed to serve the needs of the users related to converged entertainment and mobile web communication experience.

Anil Sethi, Sony Ericsson India President, said, “Xperia, aimed to offer energizing communication and premium mobile experience, with the promise of quality and functionality.”

Sony Ericsson has made announcement about the launching of its much-awaited Xperia X1a phone, which will hit US market on November 28.

The phone will be available through the Sony Style stores, which have already started receiving pre-orders from Thursday (November 13).

The Sony Ericsson Xperia X1a, which is focused more on lifestyle of a consumer, features a brilliant 3.0-inch 16-bit color TFT touchscreen with a full QWERTY keyboard.