Novartis, a leading Switzerland based multinational pharma company, has informed that it has linked up with USV, a leading healthcare company to sell its anti- diabetic product Galvus in India.
According to the sources, the tie up with USV is a part of Novartis plans to pitch its proposed product against Merck's Januvia by pricing it lower - in the Indian anti-diabetic market which saw total sales of Rs 1,672 crore till June 2008.