New York, Feb 19 : In wake of the ongoing recession, Playboy bosses are coming up with new strategies to keep the magazine's position stable in the market.
Interim chairman Jerome Kern said that Playboy Enterprises is open to listening to sale offers.
Kern was named non-executive chairman after Christie Hefner resigned in December, ending two decades running the magazine empire her father, Hugh, started in 1953.
Hugh Hefner still keeps an eye on every aspect of Playboy magazine as the top editor, from the lengthy articles to the jokes page, cartoons and the air-brushing of the nude layouts.