The Indian console market gets too hot with the two challengers, Sony Computer Entertainment and Microsoft India deciding to boost up its console-based business in the country.

Recently, both the companies have introduced fresh console products in the Indian market assuring a full new gaming outlook to the gamers.

Four years back, Sony Computer Entertainment, the company responsible for the distribution, promotion and sales of PlayStation has opened up its office in India. Now it is preparing its strategy to offer range and a healthier experience to gamers.     

In India console games have not been developed much up till now and are normally referred to as video games played on a device known as video game console such as Sony PlayStation, Microsoft (Xbox), and Nintendo (Wii).

But, console games have a market of about Rs 60 crore that would reach Rs 550 crore by next three years (2010).

Sony is eyeing to swallow a big portion of this market, at least 30 percent share of the total gaming market by 2010. And the company’s initial step towards this direction was to cut the games and gaming console costs with the intention that gamers are not restrained as a result of cost factor.  

For now, only Sony is not looking for the market share, as Microsoft also wishing to take hold of rising gaming market in India.

So while Sony has brought out an Indian edition of its trendy PlayStation 2 title 'Singstar', the Software giant, Microsoft declared the date for launching its Xbox Live in the Indian market.

Both the events were not related to each other, but showed that both the gaming giants are now eager to hit the unexplored Indian gaming market.

Sony is now thinking of producing games locally, and it is also working with Derek O’ Brian to introduce its quiz-based game known as ‘Buzz in India’ that is planned for a pre-Christmas launch.  

In contrast Microsoft’s Xbox Live will allow people to undergo a wide range of amusement content and personalize and share it with their allies and social communities.