Sony Ericsson Launches Z750 & W580

Sony Ericsson Sony EricssonMobile Communications, known for its pioneering and feature-rich mobile phones, accessories, & PC cards, introduces two new mobile phones at the CTIA trade i.e. clamshell-style Z750 and sliding-style W580. Z750 is Sony Ericsson’s first Tri-band HSPDA and Quad-band Edge enabled phone, whereas W580 is a Walkman mobile phone. With mirror like finish, Z750 is available in pink and gray colors, and can access high-speed networks anywhere, whereas, the slider W580 comes in orange-and-white color, and supports corporate push email from MS Exchange servers.

With Z750, a user will enjoy the features like 2-megapixel camera, 2.2 inch screen display with 320x240 pixel resolution, built-in FM radio, MP3 player, stereo Bluetooth, a Memory Stick Micro slot, full broadband speed for web access, email handling, picture blogging etc. According to Miles Flint, President of Sony Ericsson, “HSPDA is a big leap forward in the speed of mobile in the speed of mobile functionality, but ever Sony Ericsson does not deliver technology for its own sake.”

W580 Walkman phone offers pure street-style music experience. As compared to Z750’s HSPDA connectivity, W580’s connectivity is limited to GSM and EDGE. Some of its prime features include a 2-inch QVGA screen with 320x240 pixel resolution, real HTML Web browser, pedometer, FM radio, built-in high end games, and MP3 player that plays all the popular unprotected music formats from a Memory Stick M2 card etc. Disco lights around the edge of the phone give it a stylish and exciting look.

The W580, 0.56 inches thick and weighing 3.35 ounces, is a quad-band Edge phone working on Cingular/T-Mobile networks. It has the capacity to store up to 470 songs & supports MP3, AAC, AAC_, e-AAC+, WMA music formats, and Memory Stick Micro expansion slots. It is complete source of entertainment with stacks of 3D games and fun sports. The featured large color screen is ideal for web browsing and viewing camera photos. Moreover, with W580, listening to music is a great fun because of the added features like optional speakers – Speakers MPS 70, Snap-on Speakers 75, and the Bluetooth Receiver MBR-100. This great device will be available only in selected markets from the third quarter.

“The Z750 is such a compelling offer because it provides the tools or applications which really let you get the most from that broadband speed,” says Miles Flint. It has the capability to upload camera pictures to a blogsite at broadband speed. Like W580, it is also an all-round media player supporting all the major music formats and having features like built in FM radio with RDS and 3D gaming capabilities. Apart from its entertainment features, it is best for business users as they can to send and receive email, & it also features Exchange ActiveSync, wireless synchronization, and Direct Push of email, calendar & contacts. Z750’s accessories include Bluetooth headsets i.e. HBH-GV435 and HBH-IV835. Using Bluetooth Music Receiver MBR-100, Z750 can be used as the remote control to adjust the volume and skip-through tracks. It is also available in selected markets from the third quarter of 2007.




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