Samsung commences “Samsung Mobile Live” with its Ultra Touch mobile phone
You can now have more effective and enhanced live hands-on experience with Samsung’s new products! Samsung Electronics has launched new service called “Samsung Mobile Live,” which offers customers a chance to experience Samsung’s new technologies and Samsung’s latest and unique products.
Samsung Mobile Live showcases the new Samsung products at popular venues, in various city centers, in different countries. It is a novel “experiential marketing” campaign launched by Samsung. It is a new innovative - experimental marketing program to let customers experience Samsung products and technologies practically. It is aimed to enhance the company’s interaction with present and potential customers by offering them first hand experience of Samsung products and technologies. The “experiential marketing” campaign not only showcases new products and technologies, but also helps customers to learn how to use or operate them.
According to Samsung, “Samsung Mobile Live” is not aimed to boost the sales of Samsung products, instead the only goal of the new service is to “Get in Touch” with customers.
Younghee Lee, Vice President of Marketing for the Mobile Communications Division of Samsung Electronics, said, “Today’s mobile phones offer a variety of multimedia features and innovative technologies, therefore, Samsung is committed to giving our end-users hands-on experiences with these new technologies to try them out in a friendly environment. Samsung Mobile Live, our latest endeavour, is a continuation of our earlier promise to provide a mobile for every lifestyle.”
Samsung has commenced “Samsung Mobile Live” featuring its Ultra Touch mobile phone. Samsung Ultra Touch is new full-touch slider phone featuring revolutionary touch screen technology, sophisticated design and a slew of multimedia capabilities. The major attraction of the phone is the 2.8” AMOLED (Active Matrix Organic Light Emission Diode) anti-scratch full touch screen, in which images appear in amazingly bright and vivid colors.
The ultra slim 12.7 mm, Samsung Ultra Touch features 3×4 keypad slider. The other features of the UltraTouch include an eight megapixel camera featuring dual-power LED flash making it capable of capturing well-lit photos in dark surroundings, auto-focus, face detection, and smile shot. The phone offers GPS navigation providing detailed maps. The feature rich Samsung Ultra Touch phone has recently been launched by Samsung Malaysia Electronics (SME). Samsung Ultra Touch is priced at RM 1,899 in Malaysia. Samsung Ultra Touch phone is available for Rs. 27, 500 in India.