Reliance Money, the brokerage and financial services distribution arm of Anil Ambani led Reliance ADA Group, has announced the launch of ‘Club Elite', a loyalty-cum-reward initiative.

Under the programme, all Reliance money customers will earn reward points for all transactions made through the company.

Further, the company is also in discussion with various vendors for redemption of loyalty reward points earned by the customers. The card will be offered to all Reliance Money customers.

With the launch, the company has become the first of its kind in the country to start a loyalty card programme.

Till date, no other brokerage or financial distribution firm offers any loyalty programme for its customers.

The company said it has recently achieved the fastest addition of 2 million customers in the industry. So the company has launched this initiative to celebrate this landmark.