Reliance Jewels, a newly formed division of Reliance Retail Ltd, has announced the launch of its third Jewellery specialty store in Ludhiana. Spread over an area of 5000 sq feet across two floors, the store is first in North India.

Reliance Jewels offers over 20,000 designs of exquisitely crafted jewellery from across the country to make it a one-stop Shopping destination for fine jewellery.

In Diamond jewellery, Reliance Jewels offers the finest quality of diamonds and the widest range of designs, ranging from daily wear to party wear, from diamonds for weddings as well as to celebrate every special occasion in a woman's life.

The company plans to open 48 such stores during the next one year and another 300 speciality stores across the country during the next three years.

The jewellery business is a part of several retail operations including supermarkets launched by the company, a unit of Reliance Industries Ltd, the country’s biggest listed firm.