Illol (Gujarat), Jan 27 : The villagers in Gujarat who are normally engaged into agricultural activities or work as labourers, have turned entrepreneurs with their maiden supermarkets like Hearty Mart.
Illol, a small village in Himmat Nagar district of Gujarat, has set an example on improving rural economy in the state.
The initiative was taken by Nadeem Jafri, a Ahmedabad entrepreneur who started setting up franchises of ''Hearty Mart'' with an aim to satisfy the desires and demands of the rural population as provided in the urban areas.