Frankfurt - The Frankfurt Book Fair opened for business Wednesday, with world publishers to spend five days trading book rights and discussing how to cope with the internet age.
Some 280,000 visitors are expected at the annual event, which is being held in Germany for the 60th time. This year Turkey is guest of honour.
Turkish President Abdullah Gul helped inaugurate the event Tuesday evening at a ceremony addressed by Turkey's internationally best-known novelist, Orhan Pamuk, who won the 2006 Nobel Prize for Literature.
Making a virtue out of all its contradictions, Turkey has sent hundreds of authors to the fair and is promoting itself to the German reading public this week as "fascinatingly multi-coloured."