Reliance Communications, part of the Anil Dhirubhai Ambani Group, has finally launched its GSM services in over 50 towns and more than 5,000 villages in Jammu and Kashmir.

With the launch, the subscribers in J&K can now experience best-in-class telephony services at the most friendly price points, including local calling and SMS, STD, ISD, roaming and Value -Added Services.

During launching, the company has also revealed a customer experience programme for customers choosing Reliance mobile GSM services, a plan that offers GSM SIM just for Rs 49 and 100 per cent savings to sub Rs 150 average revenue per user (ARPU) mobile customers in the state a one-time subscription charge of Rs 51.