London, September 16 : British Singer Rachel Stevens has been named this year’s winner of the Rear Of The Year award.

The ‘Strictly Come Dancing’ star was voted as the favourite for the cheeky title, while tenor Russell Watson topped the men’s category.

"I''m very flattered and I''m now going to insure each cheek for a considerable sum of money," the Daily Star quoted her as saying.

Watson also said: "For the past 10 years it''s always been about The Voice but, for the first time, I''m delighted to say it''s about my rear.”

Award organiser Tony Edwards said: "They''ve both been high on the list of contenders for the past few years but this year broke through with amazing support. This is the era of the well-toned rear when people are taking care of their bodies with work-outs, jogging, and aerobics. Rachel and Russell typify the look." (ANI)