After selling biscuits, cola drinks, watches and mobile phones, ace Bollywood
superstar Aamir Khan is all set to sell “India” to the world.
The perfectionist Khan has been roped in by the tourism ministry to be the face of its brand campaign 'Incredible India' to showcase the country’s rich heritage and culture and the message ‘Athithi Devo Bhava’ (guest is god),
After meeting with the Tourism Minister Ambika Soni, the actor confirmed that he was happy on being a part of the campaign.