According to the latest figures released by the British Retail Consortium, the online clothing sales rose during the month of February.

Non-food item sales rose by 14.3 per cent in the UK during the month compared to the same period of the previous year. These accounted for 17.5 per cent of all retail sales, according to British Retail Consortium's Online Retail Sales Monitor. On the other hand, high street sales fell by 1 per cent as more and more shoppers went online to buy products because of wet weather in the UK. The flood waters and storms convinced more and more shoppers to stay at home and shop online.

Helen Dickinson, director general of the British Retail Consortium said, "Online sales continued to show strong growth in February for what is generally a relatively quiet, mid-season month. Overall the 17.8% sales growth average from the last three months is significantly higher than the 12-month average of 12.7%."

The data showed that proportion of clothing sales online rose 2.6 percentage point to 23.6 per cent during the month of February compared to the same month of the previous year.