The most comprehensive and largest fashion sourcing event in North America `MAGIC' is going to take place this August. The event will be launched on August 16 at the Las Vegas Convention Center's North Hall.

More than 40 countries will take part at the event with over 700 apparel and footwear manufacturers, print design studios, fabric mills, trim and component suppliers and fashion supply chain providers. This figure is
30% more than that was in August 2009 show.

This year, over 75 exhibitors from India will participate at the MAGIC event, which will highlight and celebrate India. Two new sourcing categories named `Design Elements' and `Footsteps' will be launched this season. The original design manufacturers (ODM) will be showcased in Design Elements and the footwear sourcing environment of the show will come under the `Footsteps', which will represent both manufacturers and component suppliers.

MAGIC International President Chris DeMoulin, stated, "We can see exciting developments in sourcing as the resources on the MAGIC show continues to grow. In the entire fashion industry of the world, MAGIC Marketplace is no doubt the most efficient one-stop shopping resource. It is definitely a great asset for both our retail attendees and exhibitors to do sourcing at MAGIC's incredible international scope".

On August 16, the India pavilion will be inaugurated by Dayanidhi Maran, the Minister of Textiles, Government of India. On next day, the India pavilion will host a cocktail reception for all attendees at 3:30 pm to rejoice the strong representation of India at Sourcing at MAGIC.

Over 60 new exhibitors from the Philippines, Taiwan, Mexico, and Vietnam will expand their presence at the show in August.

Premier China is a new area, which will represent the country with over 30 with women's, men's, and kids' wear manufacturers to showcase their contemporary design capabilities.

-- Sampurn Wire