Bollywood Actress and Spice brand ambassador, Priyanka Chopra has launched the 'Spice Local Lingo’, a new multilingual SMS service in Bangalore.

Spice Local Lingo is a messaging service that allows one to send and receive SMS in any of the Indian languages. This service can be downloaded on all java-enabled phones. It supports regional languages such as Kannada, Hindi, Oriya, Punjabi, Tamil, Telugu, Malayalam, Marathi, Assamese, Gujarati, Bengali and Urdu. The service is powered by Geneva Software Technologies.

Rakesh Singh, COO, Spice Karnataka said “The language service can be enabled by using the language specific soft keypad that would be installed once the software is downloaded. Using the message edit box the user could compose the message and sent it as a normal text SMS.”

The launch of Local Lingo is a key step to connect with the diverse Indian audience and further enhance the Spice users’ experience by allowing them to communicate in their local languages, he added.

The charges for the service is a one time download charge of Rs 20 per language plus a monthly subsrciption cost of Rs five per language. As an inaugural offer, SMS charges in Spice Local Lingo will cost 50 paise.

Subscriber with a GPRS connection can download it from the spice portal http://wap.spicetele.com or can SMS the keyword ‘’SLL’’ to 56199 and get the link for download.

Yesterday, the stock of Spice Communication marked its closure at Rs. 62 on BSE, down 4% as compared to its last close at Rs. 64.