London, Nov 19:  The ‘Beatbullying’ channel on video-sharing site YouTube has stimulated the likes of Leona Lewis, Girls Aloud, Dannii Minogue, Arsene Wenger and Penny Lancaster to post personal video messages against bullying.

The site was launched to relieve more and more children who were bullied.

The stars also revealed times when they had been bullied as kids.

"My main memories of school are when I was bullied. I had one boy race his bike up against the back of my legs and I was bleeding and I couldn't really hide that so I'd go home crying, it was very traumatic,” The Daily Snack quoted Penny Lancaster, as saying.

Fans were told by Girls Aloud: "Happy slapping may be funny to you, until it is a member of your family sat at a bus stop, being slapped."

"Calling something you think is rubbish 'gay', is like calling people who are gay rubbish. Don't do it," advised Radio 1 DJ Scott Mills.

Ronan Keating, who took time out from the reformed Boyzone, said: “If you wouldn't say it to someone's face, then don't post it online."

Coronation Street star Kym Ryder and the Gossip's Beth Ditto also appeared on the channel supporting Beatbullying.

Sarah Dyer, Director of Beatbullying said that YouTube was hoping that the channel would help kids from being bullied and being bullies.

“The Beatbullying YouTube Channel will revolutionise how young people access information on how to avoid being bullied and importantly on how to avoid being a bully,” she said.

She added: "It is frighteningly easy for a young person who would never consider being a bully in real life, to do something online which they think is funny or humorous but in fact is a terrible act of bullying. It is crucial that young people have access to this useful advice from credible celebrity role models, in an online environment where some of them are at risk of being bullied or becoming the bully."

YouTube's director of video partnerships for Europe, Patrick Walker said: "Beatbullying plays a vital role in helping young people across the country combat bullying. We're very pleased to help them make the most of the internet in their campaigning and hope the YouTube channel is a real help to young people, families and teachers."(ANI)