Now users can avail shaadi.com matrimonial service via Vodafone in their cellular phones.

Vodafone Essar Limited and Shaadi.com have joined hand with an intention to launch ‘Shaadi.com’ on mobile phones.

In a plush event held in Mumbai, the companies made announcement of the first-of-its kind affiliation, which will bring India’s biggest matrimonial site to the widely used mobile service.

Powered by Mauj Mobile, the newly launched service can be used through WAP, SMS and Voice.

While lecturing at the launching function, Mr. Anupam Mittal, CMD, People Group said, “Shaadi.com has always believed in innovating and bringing the latest technology to our customers by enabling them to enjoy our services in a way that’s convenient to them. With the alliance with Vodafone – the premium telecom service provider, Shaadi.com has created the concept of ‘Matrimony on the Move’, thereby making our matchmaking service accessible to millions of people. Earlier we had a presence on online, offline, DTH and now post this alliance with Vodafone; Shaadi.com will be available on the mobile platform as well, making us the only player providing 360 degrees matrimony services.”

Mr. Harit Nagpal, Director – Marketing and New Business, Vodafone Essar, stated, “With ‘Shaadi.com on Vodafone’ customers can search for a life partner on the go, on SMS or call; without having to necessarily log on to the net. This is another important service to add value to our customers’ lives.”

The unique service will permit Vodafone users to access the matrimony service by just calling 57007 @ Rs 6 per min. The users can also send an SMS ‘Shaadi’ to 57007 @ Rs 3 per SMS or they can click the shaadi.com link on Vodafone live, usage rates of which are 10p/10KB.

Vodafone users can also pull someone’s profile on SMS & Vodafone live at Rs 10/profile. To show interest in members, the price will be Rs 10/interest. Moreover, connecting a call with the other member will cost Rs 10/call.

With absolutely no need to log onto the Internet, users can explore and view profile details of other members. ‘Shaadi.com on Vodafone’ authorises Vodafone customers to accept/decline interest sent to them by other members, look through profiles and send personalized messages to potential matches.

The service is yet another effort by Shaadi.com to go mobile. It comes close on the heels of the declaration of Shaadi.com being accessible on DTH.