Relax Gaming, a leading global supplier of iGaming solutions and online casino content, continues to strengthen its presence in the Latin American gaming market. Following successful entries into Mexico in 2021 and Colombia in 2022, the company has now expanded its footprint into Brazil and Peru, reinforcing its long-term commitment to the region.

By partnering with well-established operators such as Kaizen, Bet365, and Paddy Power Betfair in Brazil, and SkillOnNet and Betsson in Peru, Relax Gaming is solidifying its role as a key player in the LatAm gaming industry. Additionally, the company's Silver Bullet aggregation program will provide even more game options to local operators, catering to the growing demand for high-quality online casino experiences.

Relax Gaming's Expansion into Brazil and Peru

Relax Gaming has confirmed its official presence in the Brazilian and Peruvian online gaming markets, granting local players access to its portfolio of high-performance titles.

Key Developments in Brazil
Over 40 premium titles launched with top-tier operators such as Kaizen, Bet365, and Paddy Power Betfair.
Increased focus on local partnerships to enhance market penetration.
Integration of Silver Bullet aggregation program, providing a broader range of gaming content.
Key Developments in Peru
Strategic alliances formed with SkillOnNet and Betsson, expanding Relax Gaming's distribution network.
Tailored content strategy designed to meet the preferences of Peruvian players.
Continuous innovation in game development to align with local market trends and player expectations.

Silver Bullet Program to Drive Growth

One of Relax Gaming’s key initiatives for long-term expansion in Latin America is the introduction of Silver Bullet, an aggregation program that enables operators to access an extended library of third-party games.

This move will:

Enhance diversity in game offerings for Brazilian and Peruvian operators.
Provide seamless integration for local operators, streamlining access to a wider selection of games.
Support up-and-coming game developers by offering a platform to showcase their content.
By leveraging this cutting-edge aggregation technology, Relax Gaming aims to become a preferred partner for Latin American online casino operators.

Commitment to Long-Term Growth in Latin America

Relax Gaming's Chief Regulatory Officer, Alexia Smilovic Rønde, highlighted the strategic importance of Brazil and Peru, emphasizing the company’s long-term investment in Latin America. The company remains dedicated to expanding its operations, ensuring that its games align with regional player preferences while maintaining high compliance and regulatory standards.

Relax Gaming's long-term strategy in Latin America includes:

Expanding its game portfolio with localized content that resonates with players in the region.
Strengthening operator partnerships to ensure widespread distribution of its top-tier gaming solutions.
Hiring top industry talent to drive business development and commercial expansion.

Talent Expansion and Innovation

In addition to expanding its regional footprint, Relax Gaming is also investing in new talent acquisition and technological advancements. Recently, the company onboarded Slammer Studios under its Silver Bullet program, further reinforcing its commitment to game diversity and innovation.

This continuous focus on expanding partnerships and bringing in fresh talent positions Relax Gaming for sustained success in the Latin American market.

Latin America: A Key Market for Online Gaming

The Latin American iGaming industry has seen exponential growth over the past few years, driven by:

Rising internet penetration and smartphone usage.
Regulatory advancements and legal frameworks enabling safe online gaming.
Growing demand for localized gaming experiences.
Brazil and Peru, in particular, represent high-potential markets for Relax Gaming due to their large player base and evolving online gaming regulations.