OYO, a leading travel tech platform, is aggressively expanding its presence in Rajasthan, onboarding a new hotel every 2-3 days. The company also plans to establish a back office in the state to support its overseas operations, leveraging Rajasthan’s growing pool of skilled professionals. Speaking at the Rising Rajasthan Summit, OYO CEO Ritesh Agarwal highlighted the company’s robust growth trajectory and the revival of the tourism sector post-COVID-19.

OYO’s Rapid Growth in Rajasthan

Expanding Hotel Network
OYO is adding a new hotel to its portfolio in Rajasthan every 2-3 days, reflecting its commitment to strengthening its foothold in the region. This rapid expansion aligns with the state’s growing prominence as a tourism hub, especially during the winter season.

Rajasthan as a Strategic Base
To bolster its overseas business, OYO plans to set up a back office in Rajasthan, capitalizing on the availability of skilled talent in areas like technology and finance. According to CEO Ritesh Agarwal, the state offers a conducive environment for scaling technical and operational capabilities.

Strong Demand Driving OYO’s Global and Domestic Operations

High Booking Volumes
OYO sees approximately 1 lakh bookings daily in India, with a similar number of customers staying at its properties globally. This highlights OYO’s balanced growth in both domestic and international markets.

Post-Pandemic Travel Boom
Agarwal noted that tourism has surged post-COVID-19, with people eager to explore and enjoy life after prolonged restrictions. This has led to an impressive 100% year-on-year growth in the hotel industry, positioning OYO as a key player in this recovery.

Winter: A Boon for Rajasthan Tourism

Best Season in a Decade
The upcoming winter is anticipated to be the strongest for Rajasthan’s tourism sector in the last 10 years. The state’s unique attractions, combined with the resumption of international travel, are expected to drive significant footfall to OYO properties.

Opportunities for the Hospitality Industry
The resurgence in tourism provides a golden opportunity for hospitality players like OYO to scale operations and enhance service offerings, catering to the evolving preferences of travelers.

OYO’s Strategic Vision for the Future

Global Integration with Local Talent
The planned back office in Rajasthan is not just a step to support global operations but also a testament to OYO’s strategy of integrating local talent into its global framework. This initiative is expected to create job opportunities and strengthen the state’s position as a key player in the hospitality ecosystem.

Continued Expansion
OYO’s steady pace of adding new properties underscores its commitment to meeting the growing demand for reliable and affordable accommodations in both established and emerging markets.

OYO’s Dual Growth Strategy

OYO’s aggressive expansion in Rajasthan and its plan to establish a back office for global operations showcase its strategic vision of combining regional growth with international integration. With the post-pandemic travel boom and a promising winter tourism season, the company is well-positioned to capitalize on opportunities in the hospitality sector. As OYO continues to grow its presence and customer base, it remains a pivotal force in shaping the future of travel and tourism.