A fresh survey by the American Gaming Association (AGA) has revealed that as many as 73.5 million American adults are poised to partake in NFL betting this season, dropping a clear hint that the enthusiasm for NFL excitement is reaching new heights. The eagerly awaited 2023 NFL season kicked off on 7th of September, featuring a thrilling clash between the Super Bowl champions, the Kansas City Chiefs and the Detroit Lions. Anticipation is running high, and there has been a considerable rise in enthusiasm for football betting.

The NFL betting enthusiasm has reached unprecedented levels, leaving even several market experts stunned. According to the just published AGA survey, there has been a year-over-year rise of around 60 per cent in wagers in the country. In 2022, approximately 46 million Americans participated in NFL betting. What is truly remarkable is the betting enthusiasts’ shift to online/mobile sports-betting platforms. It is now expected to account for 19 per cent of bets, which marks a striking 56 per cent increase from the previous year. The craving for betting on NFL sports among fans has increased 42 per cent year-over-year, highlighting the escalating fascination with betting on the NFL action.

Commenting on the findings of the survey, BetMGM’s Seamus Magee said, “We expect this to be the most bet NFL season in BetMGM's history.”

The remarkable increase in sports betting can be traced back to the crucial 2018 Supreme Court decision, in which the apex court gave greenlight to sports betting. Since that landmark ruling, the sports betting industry has flourished at an unprecedented rate, owing to legality in 34 states and the Washington, D.C – the capital of the nation. The proliferation of sports betting facilities, alongside the fast expansion of online/mobile platforms, has given a big boost to the industry. Leading sportsbook operators like Caesars, DraftKings, and FanDuel have meticulously improved their online interfaces, prioritizing user-friendly and safe betting experiences, thereby driving the industry's remarkable growth.

In a strategic move to align with the aforementioned trend, the NFL recently announced a landmark $1 billion, 5-year official partnership deal with three sportsbook operators, viz. Caesars, DraftKings and FanDuel. Remarkably, the operators are busy in setting up physical locations inside various stadiums, while the league itself has introduced NFL-branded slot machines developed by Aristocrat in casinos across the nation.