Coca-Cola striving hard to make people exercise to ward off obesity instead of cutting calories

Coca-Cola is emphasizing regular exercise to stay prevented from obesity. The soda company is doing nothing to encourage people to not consume unhealthy food to keep obesity at bay. A report showed that the company invested in a new nonprofit called the Global Energy Balance Network to help people understand the importance of only exercise to deal with obesity.

The company is making no efforts to educate people about how much obesity risk is posed to them by consuming unhealthy foods.

"In response to requests based on state open-records laws, two universities that employ leaders of the Global Energy Balance Network disclosed that Coke had donated $1.5 million last year to start the organization", said the report from The New York Times.

Coca-Cola is striving to revive its sale after link between added sugar and Type 2 diabetes, obesity and heart disease brought it significantly down.

Findings of a new study showed that there comes a 1.1% increase in the Type 2 diabetes rate over a 10-year period with every 150 calorie increase from a sugar source (cane sugar, high fructose corn syrup and other sweeteners).

A direct correlation between sugar consumption and being overweight, obese and having high blood pressure was established by another study published in Public Health Nutrition.

HuffPost blogger Bartow J. Elmore, author of Citizen Coke: The Making of Coca-Cola Capitalism, wrote last year that people in foreign countries will face long-term health consequences because of Coke's aggressive overseas expansion.

It's a lesson to learn for other countries from the United States where it has become very difficult to limit consumption of Coca-Cola beverages after it embedded in local communities.