Arvind Brands, a division of Arvind Mills, has informed that the company has signed an exclusive license agreement with US-based Hartmarx Corporation. Hartmarx is America's largest men's tailored clothing company, catering to 40% of the tailored clothing market in the US.

The company currently manages more than 35 brands either owned or licensed. The company was started operations in 1872 and is based in Chicago, Illinois.

Focused on the young, ambitious and contemporary minded men, Hartmarx through its iconic brands like Hart Schaffner Marx, Pierre Cardin and Sansabelt offers a wide range of formal dressing for men. As a part of the agreement Arvind Brands will have exclusive rights to design, distribute and retail in India, Hart Schaffner Marx, Pierre Cardin and Sansabelt-global brands reputed in the men's apparel segment.

Arvind Brands will initially introduce three Hartmarx brands in India, but the door is open to bring in many brands in the future from Harmarx's stable which manages more than 35 brands in US. The company will invest Rs 10 to 15 crore over the next two years and will start investment in December.