Canada Post is celebrating the nation's UNESCO World Heritage Sites. As a part of the series of the celebrations, it has featured one of three Alberta destinations in its latest stamp collection. But Alberta government and local tourism said that the image featured on the stamp is not of the Dinosaur Provincial Park.

Brad Tucker, executive director with Canadian Badlands Tourism, said that there are many hoodoos, different and unique columns made up of sandstone rock, in the park. But the ones that have been featured on the stamp are present near to Drumheller.

No doubt, they are quite famous, but they are not part of Dinosaur Provincial Park. In 1979, the park became a UNESCO site. The park is known for the fossil discoveries of as many as 35 dinosaur species.

Tucker has affirmed that main confusion arises because Royal Tyrrell Museum having many of the fossils discovered in the park is situated in the town of Drumheller. But it was not expected that the same mistake will be committed by the postal service.

Drumheller Mayor Terry Yemen has also called the mistake as upsetting. "I believe that using a picture from the town of Drumheller (while) honouring another area is disrespectful to both", stated Yemen.

Canada Post's spokesman John Caines said that it will look into the matter. Alberta Parks spokesman Tim Chamberlin said that their main concern is misinformation about the park then whether it's in photo or print form.