The ice cream industry has come up with a new breast milk ice cream. It is a new frozen delight for cold and sweet lovers out there.

A London-based ice cream company The Licktators collaborated with breastfeeding campaigner Victoria Hiley to toast the birth of royal baby No. 2. On Saturday, the company raised awareness for breastfeeding in public by the re-launch of their breast milk flavor.

The famed sweet treat has been dubbed Royal Baby Gaga. The company will be offering the specially branded flavor just in time for the birth in both pink and blue tubs.

In 2011, the ice cream was temporarily launched. Now it will also be available at select London retail locations and online by the end of this week and throughout the summer.

A rep for The Licktators told PEOPLE that it will be the ultimate organic ice cream. The Licktators is well known for other imaginative flavors, including popcorn and cinnamon doughnut.

Furthermore, the spokeswoman said that the flavor is free-range, freshly squeezed and totally natural. She called it perfect for any prince or princess.

Licktators has also provided online the breast milk ice cream recipe. It was mentioned that the concoction blends donated breast milk, screened in line with hospital standards, and Madagascan Vanilla.

A mom from Leeds, England, Hiley, wanted to remind all the mothers of the benefits of breastfeeding.

In a statement, she said, “There was huge support from breastfeeding women for Baby Gaga ice cream in 2011, yet some politicians still [stigmatize] women for breastfeeding in public”.

You can get a tub of Royal Baby Gaga for about $22 (€19.99), and its sales will be donated to a breastfeeding charity.